Halo is, without a doubt, Microsoft’s biggest and best bread-winner. By a long shot. And even with the Master Chief’s trilogy now complete, you can bet your bottom dollar they’re looking at ways to leverage the brand’s popularity into more money.

The next round for Halo is of course, Halo Wars and the Peter Jackson games, but what else may Microsoft have in store? This excerpt from a marketing survey, completed for a company that was very interested in Xbox 360 gaming, was sent to us by halos-finest’s reader Jarod. But fair warning, if you’re a Halo purist, you may not want to hit the jump.

Sure, this is just a random marketing survey. But it means someone, somewhere is thinking what else can be done with Halo beyond just FPS’s. But even the thought of them thinking about a Halo racing game or a “more family friendly Halo game” (Perhaps Trouble with little Master Chiefs as pegs?) should be enough to give you an indication of just how many Halo games you can expect to start hearing about over the coming years.

More can be read at 1up on the future of Halo.

This entry was posted on Wednesday, June 25th, 2008 at 11:04 pm and is filed under Halo News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.